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2009-03-17

>웰빙 "wellbing","luxual","slowbie" fast food, Kraze burger



The "well-being" or "wellbing" (웰빙) movement is an enormous economic and cultural trend in South Korea. When it's applied to food, the core idea is to opt for healthful, fresh, organic (유기농) choices and enjoy them in style and leisure whenever possible. Meat, vegetables, fruit, candy, rice cakes, you name it. (American beef? No thanks!)

A few English-sounding words seem especially well-suited to this "wellbing" concept. For example, 럭셜 "luxual," 슬로비 "slowbie," as in, "That slowbie looks amazingly luxual savoring his wellbing Kraze burger (크라제버거)!"

Kraze Burger, Korea's confident answer to MOS burger (
モスバーガー), may not be the undisputed king of wellbeing burgers, however. Any number of humble regional burgers might welcome the chance to vie for that title.

Contestant #1... from Jeju, 30cm, HERB BURGER... and contestant #2...










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